Addressable Advertising in the Era of Privacy: A Discussion with Google & Disney

86% of consumers are concerned about their data privacy. In response to rising privacy expectations and regulations, Google is introducing PAIR, a new privacy-safe targeting capability for 1:1 marketing campaigns within its own ecosystem. Omnicom, Google, and Disney have partnered to test this new capability, leveraging Google’s consumer insights and brands’ first-party data to run effective media campaigns in CTV. Our panel will explore the future of privacy-safe advertising, the roles of publishers and Google, and how the ecosystem is evolving to become more privacy-friendly while maintaining performance​.