US retail media ad spend will more than double between now and 2027, reaching a total of $110 B. This has brought new opportunities to amplify customer experience and better connect sales and marketing. The modern customer journey is equally transactional as it is brand-led. How can we ensure culture, creative and commercials are working hand in hand? Leveraging top marketplaces’ consumer data is a great starting point. In this conversation, learn how the biggest creative minds, the best brands and the biggest marketplaces focus on innovative collaborations and tailored experiences.
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