We are at a pivotal moment: never before have we had the combination of technology and talent to make our industry more accessible. Gen AI is set to be a driving force in next-generation creativity and could ultimately be responsible for up to 90% of digital content. As content and tools proliferate, they have the potential to help break bias and exclusion or can reinforce it. Given the unpredictability of Gen AI’s creative output, human intervention will continue to be an essential element in AI’s successful implementation. How do we think about the future of creativity, diverse talent and unlocking bias to ensure our work and workspaces are an equitable place to thrive, grow and ultimately, deliver stronger, more impactful work.
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