Discover how Flywheel and Omnicom, the first and only holding company to be TikTok Shop certified, are revolutionizing commerce by attributing sales directly to creator performance. Creators are becoming essential demand generators, driving both sales and cultural relevance. With TikTok’s end-to-end tracking from discovery to purchase, brands can now scale content with enhanced access to sales performance data. This session will highlight this unique ability to combine Omni data with TikTok Shop purchase data to identify influencers, plan campaigns, and measure both performance and resonance, providing a comprehensive view of the impacts on sales and culture.
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