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From Content to Purchase: How Amazon Can Unlock Outcomes

By June 5, 2024Tue, Jun 18

In today’s performance-driven media landscape, connecting spend to outcomes is essential. Join us for this exclusive panel with Eric Schwartz, CMO, Clorox, Paul Kotas, SVP, Amazon Ads, and Duncan Painter, CEO of Flywheel, to learn how every advertiser can now act as an endemic advertiser on Amazon. Amazon Prime Video coupled with Omnicom audience data and Flywheel’s transactional insights, yield a new ability to connect ad exposure to actual purchases. By using this advanced and bespoke blend of data and technology, marketers are able to achieve tangible business results, creating a new standard in advertising.