A Meta analysis revealed that luxury is the fourth-largest vertical at Omnicom Media Group, highlighting the significance of the fact that by 2025, millennials and Gen Z will make up 55% of the luxury market, compelling brands to cater to their digital preferences. In the UK, Burberry – the premier British luxury fashion house – has successfully embraced automation through a pilot program with OMD. Our panel will examine the synergy between AI automation and brand equity, demonstrating how automation can enhance brand control and boost consumer engagement. We’ll also highlight how Meta’s insights help brands discover key data, plan effective campaigns, and measure performance and resonance, setting new standards for luxury marketing.
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