Here’s what’s scheduled for the event.
Schedule
June 17, 2024
Creative Horizons: AI’s Role in Breaking Bias
We're at a pivotal moment: technology and talent can make our industry more accessible. Gen AI could drive 90% of digital content, potentially breaking or reinforcing bias. Human intervention is…
Damon Jones
P&G
Lauren Walker
Annalect
Jo-Ann Robertson
Ketchum
Val Carlson
Critical Mass
Navigating AI Innovations: Strategic Insights for Google’s Ecosystem
How will AI innovations and enhanced privacy measures reshape partner ecosystems? Join Omnicom and Google leaders to discuss the impact of diminishing cookies and AI advancements on digital marketing strategies,…
Read More
AI isn’t Creative, You Are – Sponsored by Microsoft
In an AI-driven world, what does it mean to be creative? Microsoft joins us to explore how human creativity remains central to crafting resonant experiences. Experts will share strategies for…
Read More
The Omnicom AI Science Fair Luncheon
Join us for a one-of-a-kind event — The Omnicom AI Science Fair Luncheon. Experts, enthusiasts, and evangelists from across the Group are coming together to debut, demo, and discuss their…
Read More
Creativity & Ingenuity: An AI Powered Approach to Brand Building
In today's marketing, precision and agility meet creativity and ingenuity. AI is crucial for developing creative solutions quickly, tackling complex challenges, and crafting strategies that span audiences and mediums. This…
Read More
June 18, 2024
Unleashing Imagination: The Next Generation of Creative Talent
Creative thinking is the second most in-demand skill per the World Economic Forum’s 2023 report. Jane Wakely and top creatives discuss how Generative AI, data fluency, and evolving consumer behavior…
Read More
Unlocking Authenticity: Creators and Impactful Influencer Marketing
We all know that consumers say authenticity is crucial when deciding which brands they support on social media? Join Meta and Creo's Kevin Blazaitis in a conversation about how navigating…
Read More
Addressable Advertising in the Era of Privacy: A Discussion with Google & Disney
86% of consumers are concerned about their data privacy. In response to rising privacy expectations and regulations, Google is introducing PAIR, a new privacy-safe targeting capability for 1:1 marketing campaigns…
Read More
June 19, 2024
Commerce & Retail 2030: Five New Rules
What rules will redefine commercial success? This panel explores strategies like integrating digital and physical, prioritizing content, universal video use, immersive experiences, and stronger retailer partnerships. Learn how leading brands…
Read More
Reimagining Retail: Transforming the Physical Store
Did you know that 85% of consumers prefer a shopping experience that blends physical and digital elements? This panel will take an exciting look at how integrating AI, AR, and…
Read More
Empowering Creators: Driving Sales and Resonance on TikTok Shop
Discover how Flywheel and Omnicom, the first and only holding company to be TikTok Shop certified, are revolutionizing commerce by attributing sales directly to creator performance. Creators are becoming essential…
Read More
June 20, 2024
Influencers and Innovation: Creativity & the Future of Retail
Join us for a fresh look at the intersection of technology, commerce, and creativity in retail. Laura Jones, CMO of Instacart, and leaders from Omnicom will explore the impact of…
Read More
The New Brand Stewards: Creativity as a Rallying Call for Fandoms
Fandoms, once niche, now dominate the economy, shaping consumption and identities. They empower underrepresented communities and influence brand narratives. Learn how brands can integrate fandoms into marketing strategies, sponsorships, and…
Read More
The Attention Economy: Leveraging AR for Enhanced Brand Engagement
Explore how OMG and Snapchat, with Amplified Intelligence, tested AR ad formats, driving 5X more attention than video. Discover how AR boosts brand lift, captures more attention, and integrates into…
Read More
The Plot Twist: Simplicity in Advertising
How can brands harness real-time cultural signals for success? In our hyper-connected world, marketers need agility to capitalize on trends. Join us to learn how leading brands set new standards,…
Read More
June 21, 2024
June 17, 2024
Creative Horizons: AI’s Role in Breaking Bias
We're at a pivotal moment: technology and talent can make our industry more accessible. Gen AI could drive 90% of digital content, potentially breaking or reinforcing bias. Human intervention is…
Damon Jones
P&G
Lauren Walker
Annalect
Jo-Ann Robertson
Ketchum
Val Carlson
Critical Mass
Navigating AI Innovations: Strategic Insights for Google’s Ecosystem
How will AI innovations and enhanced privacy measures reshape partner ecosystems? Join Omnicom and Google leaders to discuss the impact of diminishing cookies and AI advancements on digital marketing strategies,…
Read More
AI isn’t Creative, You Are – Sponsored by Microsoft
In an AI-driven world, what does it mean to be creative? Microsoft joins us to explore how human creativity remains central to crafting resonant experiences. Experts will share strategies for…
Read More
The Omnicom AI Science Fair Luncheon
Join us for a one-of-a-kind event — The Omnicom AI Science Fair Luncheon. Experts, enthusiasts, and evangelists from across the Group are coming together to debut, demo, and discuss their…
Read More
Creativity & Ingenuity: An AI Powered Approach to Brand Building
In today's marketing, precision and agility meet creativity and ingenuity. AI is crucial for developing creative solutions quickly, tackling complex challenges, and crafting strategies that span audiences and mediums. This…
Read More
June 18, 2024
Unleashing Imagination: The Next Generation of Creative Talent
Creative thinking is the second most in-demand skill per the World Economic Forum’s 2023 report. Jane Wakely and top creatives discuss how Generative AI, data fluency, and evolving consumer behavior…
Read More
Unlocking Authenticity: Creators and Impactful Influencer Marketing
We all know that consumers say authenticity is crucial when deciding which brands they support on social media? Join Meta and Creo's Kevin Blazaitis in a conversation about how navigating…
Read More
Addressable Advertising in the Era of Privacy: A Discussion with Google & Disney
86% of consumers are concerned about their data privacy. In response to rising privacy expectations and regulations, Google is introducing PAIR, a new privacy-safe targeting capability for 1:1 marketing campaigns…
Read More
June 19, 2024
Commerce & Retail 2030: Five New Rules
What rules will redefine commercial success? This panel explores strategies like integrating digital and physical, prioritizing content, universal video use, immersive experiences, and stronger retailer partnerships. Learn how leading brands…
Read More
Reimagining Retail: Transforming the Physical Store
Did you know that 85% of consumers prefer a shopping experience that blends physical and digital elements? This panel will take an exciting look at how integrating AI, AR, and…
Read More
Empowering Creators: Driving Sales and Resonance on TikTok Shop
Discover how Flywheel and Omnicom, the first and only holding company to be TikTok Shop certified, are revolutionizing commerce by attributing sales directly to creator performance. Creators are becoming essential…
Read More
June 20, 2024
Influencers and Innovation: Creativity & the Future of Retail
Join us for a fresh look at the intersection of technology, commerce, and creativity in retail. Laura Jones, CMO of Instacart, and leaders from Omnicom will explore the impact of…
Read More
The New Brand Stewards: Creativity as a Rallying Call for Fandoms
Fandoms, once niche, now dominate the economy, shaping consumption and identities. They empower underrepresented communities and influence brand narratives. Learn how brands can integrate fandoms into marketing strategies, sponsorships, and…
Read More
The Attention Economy: Leveraging AR for Enhanced Brand Engagement
Explore how OMG and Snapchat, with Amplified Intelligence, tested AR ad formats, driving 5X more attention than video. Discover how AR boosts brand lift, captures more attention, and integrates into…
Read More
The Plot Twist: Simplicity in Advertising
How can brands harness real-time cultural signals for success? In our hyper-connected world, marketers need agility to capitalize on trends. Join us to learn how leading brands set new standards,…
Read More