Join us for an insightful panel discussion exploring the growing importance of attention in advertising. Discover how Omnicom and Snap, in collaboration with Amplified Intelligence, have tested attention on Snapchat using innovative formats like AR. Learn how AR ad formats drive 5X more attention than video and the strategic integration of AR lenses in media mixes. We’ll delve into the nuances of building AR with bespoke technology and the significant findings from a global study, highlighting AR’s impact on short and long-term brand lift. Our experts will discuss the development of branded AR lenses for various experiences, while industry leaders will reveal how attention influences their creative and media planning strategies. Learn how unique eye-tracking technology and Snap’s ad formats are setting new standards in capturing consumer attention and driving outcomes across multiple verticals and markets.
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